VIVA meh-genta

50g Meh-genta fluorescent powdered paint, 2022

So here it is, Stuart Semple’s response to Pantone’s colour of the year 2023.

Every year, the PANTONE corporation declares the colour of the year, and manufacturers, fashion designers, homeware makers, textile artists and retailers jump to join the trend. It becomes a self-fulfilling prophecy. 

IT’S TIME BIG COLOUR LEARNED THEY CAN’T CONTROL OUR COLOUR CHOICES!

As you know Stuart Semple has a big problem with Big-Colour. The corporates that control and dictate how we can use colour. 

PANTONE already turned the screw on creators when they announced they were pay-walling the colour palette in Adobe software, holding the colours ransom and making creators pay a couple of hundred dollars a year to continue to access them!

Stuart Semple responded by launching FREETONE a completely free plugin for Adobe that enables users to continue using and matching the colours they love at no cost. 

Now Pantone has waded into PINK territory by declaring their bland salmon magenta, the colour of 2023. 

Stuart has already liberated the VIVA meh-genta pigment.

Mix it with water to make a watercolour, linseed oil to make an oil paint, or Stuart Semple’s Superbase to make a super-matte acrylic. 

HELP US FUND THE PEOPLE’S COLOUR OF THE YEAR

We will use the revenue from every single jar to create a very special project that we’ll announce next year, that will enable all of us to have input into the colour of the year. This true ‘people’s’ colour of the year will be democratic, accessible and available to all in an open source, not profit way. So stay tuned and thanks for your support. 

NOTE: by adding VIVA meh-genta to your cart you confirm that you are not an employee of PANTONE, are in no way affiliated with PANTONE and to the best of your knowledge information and belief this colour will not make its way into the hands of PANTONE or it’s associates. 

 

 

DOWNLOAD YOUR COPY OF FREETONE HERE: