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Super-flat, ultra-opaque acrylic paint

Your Ideas, But Brighter.

For hundreds of years artists have had to put up with mediocre white paints, that aren't opaque enough, aren't any whiter than the paper or canvas they are painting on. Although super-whites are available they are expensive, and not available to everyday makers like us.

White 2.0 has been years in the making, and thousands of artists have helped us get it just right. Now finally, it's here. Using the best pigments, mattifiers, and an entirely new acrylic base, we've not just made the whitest white paint, but an entirely new paint.

This super-flat, ultra-opaque acrylic paint will enable you to create the brightest work imaginable, with just one coat. We can't wait to see what you make with it.

Paint Different

A special blend of optical brighteners and a super flat pigment matrix make this paint cover like no other and reflect light evenly across the entire visible spectrum.

This is paint, but different.

A white paint that is 50% brighter than the best-selling white acrylic paint.

You can apply it with a brush, spray it. It sticks to just about anything: paper, card, plaster, wood, metal, and glass.

How to use it
Use it like any acrylic paint. Brush, roller, or thin with water to spray. One coat is usually enough. Sticks to almost any surface without priming.

The brightest white paint on the planet. Made for artists, by artists.

Handmade by artists in England. Ships worldwide.